Update from Trulending….

We constantly research the mortgage banking industry looking for competitive advantages and market niches to provide you with the best products and pricing available.  Our boutique approach to lending has been a successful business strategy as big banks continue to lose customers to us and other smaller efficient lenders.

We are proud and excited to announce that we have forged new partnerships to expand our current product offering and provide you with even better rates and pricing by comparing our Retail (Direct lending arm) vs. our Broker (Wholesale lending arm). Some days Retail pricing is better than Wholesale and vice versa. We are now able to compare both sides and provide you the best rate and price available on that particular day. After all, your goal is to obtain the best rate at the lowest cost with the best customer service possible.

 What We Are Currently Working On?

We are considering a partnership with a “Portfolio Lender” for those loans that just don’t comply with Fannie Mae, Freddie Mac, or FHA guidelines. Portfolio lenders have their own guidelines and risk tolerances for loans that regular lenders, including big banks, don’t wish to purchase at this time. Stay tuned…..

Interest Rates:

Interest rates are still at all time lows driven by global events and the sluggish US Economy. Recent positive economic news pushed rates up slightly this week from their lows – it doesn’t take much to reverse the current trend. Historical trends show rates take longer to go down but rise at a much faster pace. Contact us and we can quickly customize a Good Faith Estimate based on your needs before we move forward with an application.

If your current interest rate is an adjustable or a fixed around five percent or above, it may make financial sense to refinance to a lower rate and save. If you don’t have  20% equity in your property; there are several programs (up to 100% LTV) that we can recommend including a “cash-in” refinance where you lock in today’s historic low rates by bringing the required funds to the closing table in order to cover the difference between your mortgage balance and the new loan amount.

Purchasing a new home:

If you are in the market to buy a new home, please consider becoming Pre-Approved through Trulending prior to your home search as most Realtors now require a Pre-Approval letter prior to showing any properties.  If you need a knowledgeable Realtor, please call me and I can recommend someone we have worked with before that knows and understands today’s complicated market place.

Call us today for a no obligation free consultation. Our job is to educate and guild you through the process regardless of whether you choose to go with us or not. All we ask is for an opportunity to compete for your business.

For our clients in California , don’t forget about the California tax credit of up to $10,000 for newly built homes, and up to a $10,000 tax credit for first-time homebuyer of existing homes. These credits were available beginning May 1 and be good through Dec. 31, 2010, or when funding is exhausted, whichever comes first.



As always you will continue to receive industry expertise, highest level of integrity and service. We appreciate the opportunity to work with you on your next refinance or home purchase transaction.  Please pass this along if you think we can help any of your close friends or family.

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